A leader's perspective: Warren Tuttle, President of the United Inventors Association
Each month, we interview a different expert for their unique insider's perspective on innovation. This month: Warren Tuttle, President of the United Inventors Association (UIA). Warren has worked behind the scenes on some very successful kitchenware products, such as the Smart Spin™ (8 million units sold) and the MISTO™ gourmet olive-oil sprayer (4 million units sold). As a marketing expert, he consults for large corporations, helping them become more innovative. He also speaks at national events, such as the International Home & Housewares Show. Here's perspective from Warren:
Q: What is the purpose of the United Inventors Association?
Warren: To provide helpful educational materials and information to aspiring inventors and product developers as they navigate the exciting path of taking a new product to market.
Q: How does the organization help inventors specifically?
May 2010
In this issue
- A leader's perspective: Warren Tuttle, President of the United Inventors Association
- Pitching practice: So you want to get your invention on TV?
- FYI: Upcoming trade shows for new inventions
- More headlines from AbsolutelyNew
- Invention quote of the month
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Pitching practice: So you want to get your invention on TV?
By Steve Greenberg
Each time after I appear on television, inventors, small business owners and PR professionals ask if I can put their product in my next segment. I honestly appreciate hearing from people who have innovative new products. Over the years that’s how I’ve found some of the best gadgets for my segments!
However, not every product pitched can make it into every segment. And there are things you can do to make your pitch more powerful for me or really to anyone who does TV/radio/print/internet. Here are a few helpful guidelines:
FYI: Upcoming trade shows for new inventions
Trade shows are great for showcasing inventions and/or making contacts with industry leaders. The key is to plan ahead, to get the most out of each show you attend. Here’s a list of U.S. trade shows happening in the May to August window.
More headlines from AbsolutelyNew
• Good Morning America Features Power Leash™
• PBS Television Show Features ShowerBow™
Invention quote of the month
“There's always a way to do it better... find it.”
-Thomas Edison