Company History
AbsolutelyNew, Inc. is all about new products. But the company itself isn't new to the world of invention and
consumer goods—we've actually been helping independent inventors launch their new products into stores
since way back in 2003.
Over the years, AbsolutelyNew has evolved and acquired other companies' assets in order to better serve inventors. What's never changed is its steadfast commitment to innovation, one invention and inventor at a time. Here's where the company is today and key milestones in its history:
2009: AbsolutelyNew executes invention growth strategy
- Develops and sells record number of products to national retailers.
- Achieves multiple product sell-outs on #1 television shopping channel QVC.
- Launches first annual National Invention Competition and Student Invention Competition.
2008: AbsolutelyNew reaches new heights
- Accelerates concerted effort to identify, license, manufacture and sell inventions under the AbsolutelyNew brand name.
- Hires highly experienced employees from The Sharper Image, Clorox, Motorola, Colgate and Macy's, to increase expertise and capability.
- Forms strategic Advisory Board including leaders from Harvard Business School and Staples, 3M, Sears and the start-up community.
- Earns Certified Professional membership in the United Inventors Association.
2007: AbsolutelyNew secures VC investment & new management
- Establishes a strategic and financial relationship with Tier 1 venture capital firm Artiman Ventures.
- Installs current CEO Richard Donat and CFO Henry Lo, given aim to elevate leadership capability and credibility.
- Acquires select assets from Inventors Publishing & Research, LLC after exploring alternatives to fuel company growth via outside sources.
2004-2006: AbsolutelyNew builds momentum
- Helps inventors by partnering with them to advance and market their product ideas.
- Starts to secure retail distribution deals on behalf of independent inventors.
- Begins to license inventions to sell under the AbsolutelyNew brand name.