What We Do

AbsolutelyNew is the consumer goods company that partners with inventors (plus manufacturers and retailers) to launch innovative products.

We love invention. We love that great invention isn’t just cool—it can be fundamentally life-changing. And we love that great invention can come from anyone, anywhere, at any time. It makes for a product democracy. So when we see a napkin sketch or tangle of parts on a table, we see beauty. We see possibility. And we see opportunity to help.

Thus, our mission is simple: launch the best products from inventors everywhere. We do this in three principal ways:

1. Helping inventors develop and refine their product ideas, which often get to us as rough ideas or patented concepts.
2. Fostering licensing relationships between inventors and third-party manufacturers, such as Wilson Sporting Goods Company, and Fellowes, Inc.
3. Selling AbsolutelyNew branded goods, with AbsolutelyNew licensing select inventions from the inventors, producing them, and then selling through leading retailers, such as The Home Depot and QVC.

Many offer to help inventors here and there, with this or that. We’ve proven our ability to drive ideas from their beginnings all the way to in-market success, again and again.

AbsolutelyNew is also absolutely committed to innovating right, including doing right for our clients, our employees, our partners in retail and manufacturing, and our community. To reinforce this commitment, here are our corporate operating principles:

• Innovation. We embrace new ideas, regardless of their source.
• Respect. We treat everyone the way we would like to be treated.
• Excellence. We strive for high quality in everything we do.
• Results. We're focused on achievement, not activity.
• Integrity. We are candid and forthright, even with bad news.
• Service. We are proactive, thorough and accurate.

AbsolutelyNew is headquartered in the design district of San Francisco, CA. Our team includes veterans of Apple, Clorox, Motorola, The Sharper Image, Microsoft and other companies you know for repeated innovations and new product successes. Our outside advisors include leaders from Staples, 3M and the start-up world. AbsolutelyNew is privately held with VC backing from Artiman Ventures of Palo Alto, CA. We're proud to be a Certified Professional member of the United Inventors Association.